Welcome to PlaySpark!

PlaySpark is a lifestyle brand committed to creating educational resources and clothing that make activism approachable.

Founded by speech therapist Serena Murison and occupational therapist Kylie Jeffrey, PlaySpark began as a passion project—a way to introduce inclusive and thoughtful apparel into therapy sessions. It wasn’t long before we realized how deeply the messages on our apparel resonated with everyone around us. Today, PlaySpark is a household name among professionals working with children, parents, and the disability community.

When you wear a PlaySpark shirt, people notice. The designs always lead to a bigger conversation about what it means to be an advocate for our kids. These conversations have become the heart of the PlaySpark brand. We believe in a world where access and inclusion is possible, and our goal is to inspire that same belief in others as often as possible.

Serena Murison

MS, CCC-SLP, Disability ally & Mom

Serena received her bachelor’s degree in Linguistics from North Carolina State University in 2014. She went on to complete her master’s degree in Communication Sciences and Disorders from Appalachian State University in 2016. Serena specializes in working with both English and Spanish speaking populations, ranging from birth to school age.

For the past five years, Serena has focused her clinical skills on treating patients and families within the Autistic population. She completed the Autism Diagnostic Observation Schedule certification in January of 2019 and became a team member in an interdisciplinary Autism diagnostic team following this certification. In September 2021, Serena gained certification in DIR Floortime and is now a Floortime provider. In 2022, Serena completed her Inside Out Sensory Certificate for SLPs.

Serena lives in Asheville, NC with her husband, son Rudy, and her dog Panda. In 2023, Serena's son was diagnosed with LAMA2 Muscular Dystrophy. This diagnosis has taken her interest and passion for disability advocacy from professional to deeply personal. She frequently shares about her personal experience navigating her son's disability through PlaySpark's social media platforms.

    Kylie Jeffrey

    MS, OTR/L, Graphic designer

    Kylie received her bachelor’s degree in Community Health with a specialty in disabilities and rehabilitation and healthcare administration in 2012. She went on to complete her master’s degree in Occupational Therapy from the Medical University of South Carolina in 2015.

    Kylie has worked in a variety of settings within the past 5 years including: Early intervention, home health, clinic based, and community mental health. Kylie also has extensive experience working with autistic individuals and is certified in the Autism Diagnostic Observation Schedule. In August 2021, Kylie gained her certification in DIR Floortime and is now a Floortime provider. 

    Kylie is the secret powerhouse behind what so many love about PlaySpark. While you may not see her on social media, her presence is in every fiber of PlaySpark. Her graphic design skills and imagination have created the majority of our most loved designs.

    Kylie lives in Marshall, NC with her husband, daughter Mika, and 2 Australian Shepherds, Wally and Luna. Kylie is a plant enthusiast and master DIYer. She loves creating anything with her hands.

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