It's nice to meet you!

PlaySpark is a lifestyle brand committed to creating products that bring positivity to you, your children, and your home. Founded by speech therapist Serena Murison and occupational therapist Kylie Jeffrey, PlaySpark began as a passion project—a way to introduce inclusive and thoughtful apparel into therapy sessions. It wasn’t long before we realized how deeply the messages on our apparel resonated with everyone around us.

When you wear our shirts, people notice—they stop, smile, and share a moment of understanding. These connections have become the heart of the PlaySpark brand. Our mission is to inspire others to look up, share moments, and develop a community centered around inclusion, advocacy, and love. We believe in a world where access and inclusion is possible, and our goal is to inspire that same belief in others.

Serena Murison

MS, CCC-SLP, Disability ally & Mom

Serena received her bachelor’s degree in Linguistics and Communications from North Carolina State University in 2014. She went on to complete her master’s degree in Communication Sciences and Disorders from Appalachian State University in 2016. Serena specializes in working with both English and Spanish speaking populations, ranging from birth to school age.

For the past five years, Serena has focused her clinical skills on treating patients and families within the Autistic population. She completed the Autism Diagnostic Observation Schedule certification in January of 2019 and became a team member in an interdisciplinary Autism diagnostic team following this certification. In September 2021, Serena gained certification in DIR Floortime and is now a Floortime provider. 

Serena lives in Asheville, NC with her husband, son, and her dog Panda. In her free time, Serena enjoys yoga, crafting, and interior decorating.

    Kylie Jeffrey

    MS, OTR/L, Graphic designer

    Kylie received her bachelor’s degree in Community Health with a specialty in disabilities and rehabilitation and healthcare administration in 2012. She went on to complete her master’s degree in Occupational Therapy from the Medical University of South Carolina in 2015.

    Kylie has worked in a variety of settings within the past 5 years including: Early intervention, home health, clinic based, and community mental health. Kylie also has extensive experience working with autistic individuals and is certified in the Autism Diagnostic Observation Schedule. In August 2021, Kylie gained her certification in DIR Floortime and is now a Floortime provider. 

    Kylie lives in Marshall, NC with her husband, daughter and 2 Australian Shepherds, Wally and Luna. Kylie is a plant enthusiast and master DIYer. She loves creating anything with her hands.

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